About me

Hi, my name is Gert van Duinen and I’m a Dutch based illustrative logo & brand identity designer and founder of cresk, a brand identity consultancy primarily focussing on exclusive brandmark design, brand identity revitalisation and brand identity development. Officially I’ve been into graphic design since the mid 90′s, after studying graphic design from which I received a handful of diplomas and certificates. But according to mom I’ve been scribbling signs & symbols before I could walk. I’ve always been intrigued and passionate about iconic design and logos, trademarks and anything distinguishable by either brandmark or impression.

As a senior designer, creative director, as well being a signmaker and packaging designer, I have worked with a number of national leading creative agencies, advertising firms and branding consultancies. Meanwhile I have worked with a number of globally recognized clients, including Hallmark, Dish Networks, MTV, TMF, Coca Cola, ING, Philips, to name but a few.

“I worked with globally recognized clients such as Hallmark, Dish, MTV, TMF, Coca Cola, ING, Philips, …”

Throughout the years some of my work has gained exposure in a wide spectrum of media, ranging from creative magazines to viral campaigns and television broadcasting. My work has been published and featured in books, blogs, articles, advertorials, and several logo design related galleries.

As a reliable self-employed brand identity designer and consultant for the past couple of years, I thrive with the most important characteristics for a successful logo and identity design, such as originality, distinctiveness, relevance, memorability and maybe even pushing a few boundaries as well.

The Craft

Tap into craftmanship

Obviously I like to work on visual identity projects, creating truly unique corporate brandmarks, emblems, monograms or clever logotypes that withstand the test of time. Backed with experience, relevant skills and some extensive knowledge, I’m impassioned about creating the highest quality of work and a competitive creative design service that goes beyond the expected.

Prior to the creation of an iconic brandmark or a brand new identity, a lot of information needs to be gathered in order to filter out the useful bits to create a meaningful mark. As humble as it may seem, any design challenge I’m facing will be born from a sketch on a simple piece of paper.

Hire a legible designer

Smart business owners understand the value of quality design, which adds the power to send them miles ahead from their competitors. My clients didn’t hire me because I run a $200 logo design farm or because I follow trends for the sake of short-term gains. They hire me because they already had a hunch of the benefits to have an identifiable brand. And should they aim for something cheap and unrelated, my best advice to them is to join a crowdsourcing domain.

Brand identity on steroids

Original logo & identity design consequently arises from a fair amount of communication, experience, in-depth knowledge and let me put into play a touch of talent as well.

Before revealing too many surprises I may have for those who like to hire me in the future, please let me sum-up the most important treats on the house by default:

• Original & iconic logo design
• No-nonsense working approach
• No charge on improvements
• No hidden fees or hourly rates
• No boring A-B-C logo packages

My identity design service is solely based on your company’s profile, its story and history, its goals and advantages or any other important value that needs to be understood by your target audience. Obviously your logo needs to reflect a truthful image of your business in order to harvest the right members to your tribe, while still being able to serve the existing loyal members as well.

Crafting the perfect symbol for your brand means creating trust and loyalty from your customers. Your logo isn’t your brand, but the logo is responsible for creating your brand and a stronger sense of unity amongst your employers and business partners, meaning new chances and highly potential opportunities.

If you’re serious about your brand, by all means let’s have a talk.

What some said

“Gert is a Design Guru, bottom-line! His purist design sense was like breath of fresh air! What was so astonishing was that he did the entire project remotely from the Netherlands. He asked the right questions, and gave us what we wanted!”

— Brad McIntosh, GuruLink, Inc. (CA)

“The most cutting design techniques around combined with a passion for unique styles will keep us coming back to him again and again. Whatever your idea, Gert will realise it above and beyond your expectations.”

— Ben Lloyd, MoreNiche.com (UK)

“It is always a pleasure and inspiration to visit Gert’s… Each image is a well crafted work of art which is really what impresses most; the combination of technical excellence and artistry.”

— James Neeley, Grand Teton Imaging (USA)

Let’s talk…

I specialize in quality logo design and creating exclusive identities for businesses, products or services that gain for them recognition and differentiation from competitors in their industry. This is your chance to make the right move. I will help you get noticed and push your goals to a higher level. I’m eager to do my best helping you raising the impact of a new visual identity or brand refreshment.