Every project gets my full attention from start to finish — nothing handed off, nothing rushed, nothing generated.
From independent artists to global brands and agencies — the common thread is always the same: the mark matters.
I believe great design is about clarity and function. My process is rooted in the principles of Swiss design: minimalism, grid systems, and absolute legibility. I strip away the superfluous to create identities that are robust, instantly recognizable, and work flawlessly across all mediums, from a tiny app icon to a large format print.
With over two decades of experience focused exclusively on logo design and foundational brand identity, I’ve partnered with startups and established organizations alike. My commitment is to create enduring visual design systems that does not rely on transient trends, but on timeless strategic execution.
I work on a small number of projects at a time. When we're working together, the project has my full attention. I charge a single fixed fee — no hourly rates, no packages. There are no revision limits either. The goal is to get it right, not to hit a number and stop.
First concepts are usually ready within a week and a half. I present multiple directions on a single sheet — sometimes with mockups when a concept is worth seeing in context — and we take it from there.
To start a conversation, fill out the form or send a direct email to info@gertvanduinen.com.